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How To Break The Curse Of The HVAC Business Owner

July 31, 2019 By digitaltraffickr

You’re busy. Your HVAC business needs a million and 1 things from you.

Customers that need calling.

Technicians that need managing.

And jobs that need closing.

It’s good to be busy, right?

But it probably feels like you’re stuck working in your HVAC business, not on it.

How can you expand your business when you’re too busy fighting fires?

What can you do that will increase sales for your HVAC company but not increase your workload?

If your HVAC business feels like a hamster wheel, it’s time to get off…

You’ve thought about marketing your HVAC services online, but where do you start?

Website SEO?

Social media?

Paid advertising?

It all looks like a lot of work, time, and effort.

Building websites, posting on Facebook, and creating Google Ads are not tasks you have time for.

So you’re left asking these questions…

Do I really need to have a beautiful website to have a successful HVAC company?

Do I really need to be busy on Facebook, always posting new pictures, to have a successful HVAC business?

Do I really need to spend a ton of cash on my company website to get more service calls?

The answer to all 3 questions…

No, you don’t.

Why is this?

It’s quite simple actually.

Expanding your HVAC business is easier than you think

To get the phone ringing to your HVAC business, you first need to put yourself in your customer’s shoes.

Their life is busy as well. Kids, work, pets, travel, meals – they’re busy just like you.

One hot summer day, their A/C breaks down.

In no time, their house is 90 degrees.

What do they want more than anything?

To have their A/C working again.

So what do they do?

They whip out their phone to call an air conditioning repair man.

What do they do if they don’t know anyone in the HVAC business?

They google “Air Conditioning Repair”.

Your ideal customer is someone who needs you.

Sweat is beading on their forehead as they scroll through the search results, trying to decide on the best HVAC company to call.

They have a lot of choices, but here’s the thing…

If your HVAC company is one of the first 4 listed in their search results, there’s a good chance you’ll get that phone call to come repair their A/C.

Did a beautiful, high ranking website, or an active Facebook business page, get you that phone call?

No.

Here’s why…

The first 4 HVAC companies that came up after a search for “Air Conditioning Repair” chose to be there.

They wisely chose to get help with making sure their company was one of the first 4 listed.

When an A/C unit breaks down, they want to be getting the call to repair it.

They want to give themselves the best chance at getting more service calls.

More service calls = more sales.

Spend your time doing what you do best.

How much of your time would it take to put your HVAC business in the position to get those urgent service calls?

Quite a lot if you do it yourself.

None if you get help.

You may be missing out on a lot of sales if your company isn’t right in front of the person looking for A/C repairs.

The good thing is that this problem is easy to fix.

And it can be fixed quickly too.

In 10 minutes I can explain to you what it takes.

Call me (Steve) at 1-866-836-9626.

I’ll share with you how quick and easy it is to get more sales for your HVAC business.

You’ll be free to focus on what you do best and what you enjoy the most.

Make it a great day,
Steve

Filed Under: Google Adwords Tagged With: adwords, hvac, sales

Adwords Advertising For Mobile Devices

May 27, 2016 By digitaltraffickr

Who could have imagined, only a few short years ago, how that mobile device in your pocket or purse would change advertising?

Or how revolutionary these changes would be?

Of the trillions of searches that Google serves up every year, the lion’s share are done on mobile devices.  More searches are done on mobile than on desktop or laptop.

Marketing and advertising must respond to this fact, because the shift to mobile is not happening or about to happen.

The shift to mobile has already happened.

Your business needs to understand how to go about branding itself in this new landscape.

That can be done in one of two ways – via interruptive or via responsive marketing.

Businesses that interrupt users get in the way.  Negative emotions can be invoked when a brand appears that is not asked for or is not relevant.

As a user, when you are looking at a friend’s pictures of their new baby, would you want to see an ad for an auto maker?

You may be messaging your spouse about what to get at a grocery store – how helpful would an ad for a travel company be?

As a business, it’s important to understand when the right moment is to present yourself.

When the ad for your business is displayed at the right moment, your business becomes a Godsend.

These right moments are when a mobile user is either looking to accomplish a task or needs some help in making a decision.

It’s when they want to know, want to go, want to do, or want to buy that you want your business to be there to help them.

Marketing a business with Adwords requires a clear understanding of the mobile user’s intent.  The business’s top objective is to then provide relevant content.

If a potentially new consumer’s first exposure to your business is on a mobile device, shouldn’t you tailor your marketing and advertising to that device?

When a tourist is in your city and searches for restaurants near by, what a great time for your restaurant to be displayed!

If you want to pick up some flowers on the way home to surprise your spouse that evening, wouldn’t you be happy to see an ad for a local florist?

It’s time for businesses to realize that mobile ads are no longer an option.  How we seek information has changed and businesses need to respond.  Mobile ads are now foundational to marketing and advertising strategies.

If you’d like some help using Google Adwords to market your business, or if you’re already using Adwords but are confused by some of the more recent changes, feel free to give us a call at (250) 858 7976.  We’re happy to listen and help you come up with an advertising strategy for your business.

Filed Under: Google Adwords

Google Adwords For Local Businesses

May 12, 2016 By digitaltraffickr

Coming soon…

Filed Under: Google Adwords, PPC

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