hvac Archives - Digital Traffickr

37+ USP Examples For An HVAC Business

September 13, 2019 By digitaltraffickr

Looking for USP examples for your HVAC business?

You’ve come to the right place.

Not sure what a USP is?

No problem. Your company’s USP is it’s Unique Selling Proposition.

Give our blog post “asdfjlk” a read. It explains what exactly a USP is and how you get one.

Here’s our living list of USP examples for any HVAC business…

Only company in your city who works on brand “abc”
30 minute arrival guaranteed
Always service with a smile
Lifetime labor guarantee
Charge by the minute not hour
Clean uniforms every day
Free problem diagnosis
Free furnace filter change each service call
Free condenser cleaning every service call
Arrive on time or the service call is free
Always wear blue booties in the customer’s house
$50 duct cleaning coupon with every service call
More guarantees than any other HVAC contractor
Lowest hourly rate in your city
The most service vehicles on the road in your city
All of your techs are fluent in multiple languages
Lifetime free service calls with every install
Free home energy audit with every service call
Lowest flat rate service calls
Never charge more than your estimate
If you can’t fix it you’ll find someone who can and pay them to
Proud top tier supporter of local charity
Cleanest service vehicles in your city
A/C repaired today guaranteed
No cursing guarantee
You train more young people than anyone else in the city
Best trained technicians in your city
Free lifetime annual checks with install
Your company is Carbon Neutral Certified
All your technicians are NATE certified
Angie’s List Super Service Award Winner
Best of HomeAdvisor Award Winner
Best of Houzz Award Winner
Best in City Award Winner
Most Google Reviews in City
Flexible payments plans
Only company with specialized service tools to decrease service time

We’ll keep adding to the list as we get more ideas. Some of these USP examples may be good, some may not be. It’s here to get you thinking about a USP for your HVAC business.

Feel free to reach out if you have any more examples – we’d love to hear them!

5 Must Haves If You’re Advertising Your HVAC Business

August 6, 2019 By digitaltraffickr

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” ~ John Wanamaker

Painfully true.

So it’s time to…

a) waste less than half of your advertising budget, and
b) figure out where the waste is.

Sound good?

Great. Let’s go…

Here are 5 must haves if you’re advertising your HVAC business

1) Dedicated landing pages.

You’ve got to have dedicated landing pages if you’re paying for advertising. Preferably a unique landing page for each advertising campaign. At minimum, one dedicated landing page for your advertising traffic to connect with you. If you’re asking “What is a landing page?”, read our post “http://digitaltraffickr.com/what-is-a-landing-page/” to find out.

2) A real person answering the phone.

If you are paying for advertising, and have a phone number listed for people to contact your business, you’ve got to have a real live person available to answer the phone. Do not send inquires to voice mail. That’s throwing good money away. If you’re advertising online, and have someone available to answer the phone from 8-5, then schedule your ads to run from 8-5.

3) Call tracking

This is a huge part of knowing which half of advertising is wasted, and which half is getting people to contact your business. There are services available online that provide a unique phone number to use in your advertising. From this, it is possible to know which ads, or which keywords, are getting people to call your business. You can then increase your advertising that is working, and stop that which isn’t.

4) Customer database

There is a lot of value in owning a database of people – customers and non-customers – that have contacted your business. It allows you to follow up when you’re running a sales promotion, or sending them info on available upgrades, or checking in on non-customers to see if they are closer to a buying position. Not everyone is a buyer today, so creating your database is key to sales down the road.

5) USP

Your USP (unique selling proposition) is what sets you apart from everyone else. Without a USP, your service is a commodity, and it’s a race to the bottom for pricing. Your USP can be something you sell or service that no one else does, a guarantee (or guarantees) you offer that no one else has, a customer you service that no one else can. When you have a great USP, you eliminate the competition.

Those are your 5 must haves when you are paying for advertising for your business. It may appear overwhelming, but it doesn’t need to be.

Give me (Steve) a call at 1-866-836-9626 if you need some help getting these 5 must haves in place for your HVAC business. We can create a plan to get your company moving in the right direction.

Make it a great day,

Steve

How To Break The Curse Of The HVAC Business Owner

July 31, 2019 By digitaltraffickr

You’re busy. Your HVAC business needs a million and 1 things from you.

Customers that need calling.

Technicians that need managing.

And jobs that need closing.

It’s good to be busy, right?

But it probably feels like you’re stuck working in your HVAC business, not on it.

How can you expand your business when you’re too busy fighting fires?

What can you do that will increase sales for your HVAC company but not increase your workload?

If your HVAC business feels like a hamster wheel, it’s time to get off…

You’ve thought about marketing your HVAC services online, but where do you start?

Website SEO?

Social media?

Paid advertising?

It all looks like a lot of work, time, and effort.

Building websites, posting on Facebook, and creating Google Ads are not tasks you have time for.

So you’re left asking these questions…

Do I really need to have a beautiful website to have a successful HVAC company?

Do I really need to be busy on Facebook, always posting new pictures, to have a successful HVAC business?

Do I really need to spend a ton of cash on my company website to get more service calls?

The answer to all 3 questions…

No, you don’t.

Why is this?

It’s quite simple actually.

Expanding your HVAC business is easier than you think

To get the phone ringing to your HVAC business, you first need to put yourself in your customer’s shoes.

Their life is busy as well. Kids, work, pets, travel, meals – they’re busy just like you.

One hot summer day, their A/C breaks down.

In no time, their house is 90 degrees.

What do they want more than anything?

To have their A/C working again.

So what do they do?

They whip out their phone to call an air conditioning repair man.

What do they do if they don’t know anyone in the HVAC business?

They google “Air Conditioning Repair”.

Your ideal customer is someone who needs you.

Sweat is beading on their forehead as they scroll through the search results, trying to decide on the best HVAC company to call.

They have a lot of choices, but here’s the thing…

If your HVAC company is one of the first 4 listed in their search results, there’s a good chance you’ll get that phone call to come repair their A/C.

Did a beautiful, high ranking website, or an active Facebook business page, get you that phone call?

No.

Here’s why…

The first 4 HVAC companies that came up after a search for “Air Conditioning Repair” chose to be there.

They wisely chose to get help with making sure their company was one of the first 4 listed.

When an A/C unit breaks down, they want to be getting the call to repair it.

They want to give themselves the best chance at getting more service calls.

More service calls = more sales.

Spend your time doing what you do best.

How much of your time would it take to put your HVAC business in the position to get those urgent service calls?

Quite a lot if you do it yourself.

None if you get help.

You may be missing out on a lot of sales if your company isn’t right in front of the person looking for A/C repairs.

The good thing is that this problem is easy to fix.

And it can be fixed quickly too.

In 10 minutes I can explain to you what it takes.

Call me (Steve) at 1-866-836-9626.

I’ll share with you how quick and easy it is to get more sales for your HVAC business.

You’ll be free to focus on what you do best and what you enjoy the most.

Make it a great day,
Steve