A landing page is a web page.  It’s the page where people are directed to, or “land on”, after they click on an ad.

Here’s an example of one that’s perfect for HVAC companies.

Unfortunately, a landing page is often confused with a company’s website.

Your company’s website should contain everything a visitor needs to know about your business.  This includes sharing who you are, what services you perform, where you’re located, perhaps a blog, your business contact information, etc.

Your HVAC company’s landing page has one job to do – and needs to do it well.

That said, it should be created with only one objective in mind – to get the visitor to contact your business.

Everything on your landing page needs to direct the visitor to either contact your company, or leave.

A well designed landing page has few distractions.  The more distractions there are, the less likely the reader will contact your business.

Some online advertising  providers (Google, Bing, Facebook, etc) do require a little more than the minimum amount of info on a landing page.  They require links to an about page, a contact page, a terms of service page, and a privacy policy page.

Your landing page can be a webpage within your company website, or it can be a webpage with a unique web address.  There are pros and cons to both.

Is Your HVAC business making this marketing mistake?

Not having a dedicated, unique landing page is one of the biggest mistakes HVAC businesses make when advertising.  A well designed, strategic, page can greatly improve the results from any advertising campaign.

Feel free to model your page from our example.  You can find our example at the website https://www.besthvaclandingpage.com

If you’re not sure if you have a landing page for your HVAC business, or whether your existing landing page is good, give us a call at 1-866-836-9626.

We’re happy to give suggestions on how to improve the results of your advertising campaigns.

Make it a great day,

Steve