Yes.
If your business has a website, no matter it’s size, you need Google Analytics on it.
Google Analytics is the easiest, most effective, and most efficient way to track your website visitors.
The information that Google Analytics provides to you about your website visitors will help you make important decision regarding your website, your products, your advertising, and your marketing campaigns.
The more knowledge you have, the better your decision making process.
Knowledge is power, right?
If you are looking to grow your business, offline or online, having the info that Google Analytics provides will give you the tools to do that.
What can Google Analytics do for you?
- Show you how visitors found your website. Did they come straight to your site? Did they find you through social media or a paid advertising campaign? This critical data helps you determine what is working and what isn’t as far as getting people to your website.
- Give you info on the demographics of your visitors. Nothing creepy of course. Analytics will give you info on the age range and gender of your website visitors, along with where they are located. So important to know in determining if you are connecting with your business avatar.
- Tell you what form of technology visitors are using when they come to your site. Are they on a desktop computer or using their mobile phone? Which internet browser are they using?
- Help you determine which of your website pages are engaging for visitors and which pages drive them away.
- If you’re using Google Adwords, by linking your website analytics to your Adwords account, a lot of the keyword guesswork is removed. Google Analytics tells you exactly what the search terms where when a visitor clicked on your ad. Analytics will also tell you whether a keyword search term is right or wrong for your business by giving you data on how long a visitor stays on your site.
This is only a snippet of what Google Analytics can do for your business.
For the minimal effort required to install analytics on a website, the payback in benefits is astounding.
If you’re not sure whether Google Analytics is installed on your website, it’s easy to find out. Simply click this link and fill out this form with your name, email, and website address, and we’ll check it out and get back to you pronto.
If you know Google Analytics is not installed on your website and would like it to be, or need a little help interpreting all the data that is being thrown in your direction, give us a call at (250) 858 7976 and we’d be happy to take a look for you, free of charge.